DESTINATIONS for the discerning traveller is the first travel and lifestyle magazine dedicated to the affluent, self-funded and very active who have a passion to see Australia and the South Pacific Islands through rare and exclusive travel experiences. Our audience has a discerning eye for classic style and a mind-set to live a full life and live it well. The DESTINATIONS’ reader is professionally accomplished and financially successful, and measures a life well lived by the quality of their experiences.

From the printed page and web sites to smart phone Apps and digitised magazine content, DESTINATIONS produces content and products across all media for the complete advertising package, the most powerful advertising combination, proven to get results and ensure a return on your investment. Featuring cutting edge stories supplied by our team of editorial contributors and images and creative design by our design team, DESTINATIONS is Australia’s most authoritative source for those travellers seeking to explore Australia and the South Pacific Islands.

DESTINATIONS is published quarterly and offers pure escapism and luxury. We deliver a complete perspective on both travel and lifestyle and deliver this to a discerning and loyal readership.

Our readers trust the integrity of our editorial contributors and advertisers and while maintaining a commitment to local coverage, DESTINATIONS is full of the finest writing, both informative and newsworthy, and provides readers with an insight to our unique country and South Pacific Island neighbours.

With over 45 years of combined experience in publishing, the team at DESTINATIONS can count on the experience of launching over 12 new titles. DESTINATIONS brings you, our clients, the opportunity to be a part of the total media package through our unique HOT DEALS page and its interfacing social media marketing strategy using Facebook, Twitter and YouTube.

The power of value - What does that mean for your brand? By appearing in DESTINATIONS, your brand product is seen as true value to consumers; which translates into real sales.

Travel & lifestyle philosophy When it comes to travel and lifestyle, we believe DESTINATIONS’ readers are inspired and curious about travel, and eager to engage; ready to embrace the next stage of their lives with newfound enthusiasm. We tell stories of inspirational destinations and inspiring journeys. Comprehensive and varying coverage on Australian and South Pacific destinations is just the beginning.
Each issue of DESTINATONS also delivers information suited to the luxury traveller’s lifestyle; the traveller who enjoys the finer things in life, including articles and reviews on health and wellbeing; fashion and style; spas, resorts and retreats; golf, wine and food trails; international products and technological gadgets; motoring and finance; and investments and news.

DESTINATIONS enjoys one of the healthiest and most robust circulations of all travel publications in Australia and the South Pacific. In 2012, not only will our circulation and total audience reach record highs, but we will continue to be the only magazine in the travel category that uses both independent contributors and premiums to entice subscribers – they will come for our content!

Delivered to Australia’s top 600 newsagencies nationally, SUBSCRIBEs are managed internally through our website, Magshop (www.magshop.com.au) and iSUBSCRIBE (www.isubscribe.com.au). DESTINATIONS’ electronic issues will be available on Issuu (www.issuu.com) as well as the DESTINATIONS website (www.destinationsmag.com.au) and downloadable using our mobile App. Additional promotion and distribution will be through trade shows, media and tourism partners.

Through our ongoing social media marketing utilising the power of Facebook, Twitter and YouTube, DESTINATIONS will deliver your message to an audience that uses these mediums on a daily basis.

Our ongoing SEO will further enhance your opportunities to improve your ranking within the DESTINATIONS brand and ensure that your call to action is being delivered to our audience thus ensuring you a return on your investment.

Through our dedicated web TV portal www.destinationsmag.tv we are also offering you the opportunity to upload video. Travellers today are making their travel plans online based on the website images and videos they see. Websites have now become media broadcasting portals. Projections forecast that by the year 2013, 90 per cent of all Internet traffic will be video content.